Which animal do you find scarier: a shark or a cow?
Chances are, you answered “a shark”. After all, those sharp teeth and serial killer eyes do look kinda intimidating. But would you believe that way more people are killed by cows than sharks? And we haven’t even mentioned mosquitoes…
We’re designed to judge a situation by the most overt signs and let ourselves be fooled without taking a closer look.
This could be even more challenging when we’re about to spend our money online.
We’re trying to avoid scam so desperately that we boo anything slightly salesy while falling prey to the real predators.
In today’s episode, we’re asking the question: what is ethical in marketing? What’s the deal with marketing tricks and weapons of influence? Where is the line between a clever sales hack and a dirty scam?
How can you make money online and keep your conscience clear?
This and more is waiting for you in this episode.
Note: this is the audio version of today’s podcast episode. It’s the same content as the video version at the top of the post. Watch, listen or use an app (see below) – whichever you prefer!